About Us

"Easy to put on and take off,
It's soft and comfortable.

When wrapped in such clothes,
Strangely, I felt lighter,
The desire to try it naturally arises."

"Zutto Matsurika" is
This is an atelier lifestyle brand that creates clothes that quietly accompany parents and children and families during their time together.

Cuteness and quality are not just for special occasions,
Something that you want to have in your everyday life.
Based on domestic production, we carefully consider materials and tailoring,
We deliver a piece of clothing that you will want to cherish for a long time.

The reason we offer children's and adult clothing in the same worldview is
Beyond age and position,
It was from the desire to be able to share the same air and time.

Like the flower language of jasmine, which means "brilliance" and "kindness,"
In our daily lives,
I hope that everyone can be themselves.

zutto matsurika is
Rather than speaking out loud,
The very act of making clothes
I will convey that feeling.