Connection Projects
Weaving Together Our Vision
The brand name “matsurika” — the Japanese word for jasmine — reflects our wish that each person shines with their own unique radiance, creating gentle connections that extend far and wide. In the language of flowers, jasmine symbolizes “radiance” and “gentleness,” values at the heart of our vision.
The Connection Projects will continue to evolve in various ways.
For details, please refer to our official Instagram.
Connecting Through “Art”
Expressions born from everyday life
We collaborate with families who continually refine their working methods within their respective lifestyles, creating products together as artists.
This initiative seeks to open up the sensibilities and stories nurtured within each household to society through the act of making things.
We give form to the feelings expressed in their uniquely shining creations through zutto matsurika, offering them to those who wear them. These special fabrics, bearing not just the artist’s name but also the work’s title, inspire simply by being worn.
Connecting with the Makers
Bridging tradition and the future,accompanying daily life
The beauty of the material. The warmth of the hands that shape it.
At zutto matsurika, we carry forward Japan’s craftsmanship, bringing refined softness to everyday wear.
First release: a butterfly-patterned two-piece organic yukata with a firefly-dot pattern-dyed obi.
