About Us
"It's easy to slip on and take off, and it's soft and comfortable. When you're wrapped in such clothes, your mind mysteriously becomes lighter and you naturally feel like 'I want to try it.'"
"Zutto Matsurika" is a program where children and you play the leading role.
This is an atelier-lifestyle brand centered on children who value freedom and self-selection and want to be natural and true to themselves.
Through organic and environmentally friendly materials,
Each person feels that they are special,
It is our hope that this will help children develop a sense of self-esteem.
Also, like the flower language of jasmine, which is "radiance" and "kindness,"
May children be filled with hope and happiness, be healthy and cheerful, and develop rich hearts that are able to help others.
This wish is at the root of our brand.
Our thoughts on making clothes
There is a smile in the clothes we make.
The curved design on all of the clothes represents a smiling "Matsurika smile."
All of our products are based on the concept of "universal design" (clothing that combines functionality and design).
Each one is carefully tailored.
We listened closely to the voices of many children who said, "I wish there was something like this."
We want to provide comfortable, cute, and long-lasting clothes that people will want to wear.
Carefully crafted shapes and materials
The silhouette is designed to make it easy to put on and take off.
For example, plastic snaps that are easy to open and close,
Soft rubber that puts less strain on the body,
We also choose natural materials that feel good on the skin and environmentally friendly materials.
We believe in wrapping children in comfortable clothing, just as if we were embracing them with love.
For the children of the future
For the future of our children and the future of the Earth.
Made with high-quality, eco-friendly natural and sustainable materials,
We will continue to strive to create clothes with universal design.
Made in Japan for your peace of mind
All items are made in Japan.
Each one carefully.
We create clothes with a focus on quality.